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Helmet hair stops women cycling

The prospect of arriving at one's destination with 'helmet hair' (the flattening of the hair through wearing a cycle helmet) stops 27 per cent of women from cycling, according to research by Lancaster University.

Researchers questioned 1400 people over three years to see what deters them from cycling to work. Over half of the women questioned said arriving ‘hot and sweaty’ was the main reason not to get on their bikes and 38 per cent said they didn’t want to have to carry a change of clothes.

The research confirms a survey for Cycling England in 2008 which also found that 27 per cent of women are deterred from cycling by 'helmet hair'.

Tue 27 Sep 2011

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Helmet hair stops women cycling

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